The Resource Brand real : how smart companies live their brand promise and inspire fierce customer loyalty, Laurence Vincent, (electronic resource)

Brand real : how smart companies live their brand promise and inspire fierce customer loyalty, Laurence Vincent, (electronic resource)

Label
Brand real : how smart companies live their brand promise and inspire fierce customer loyalty
Title
Brand real
Title remainder
how smart companies live their brand promise and inspire fierce customer loyalty
Statement of responsibility
Laurence Vincent
Creator
Contributor
Narrator
Subject
Genre
Language
eng
Summary
Vincent delivers proven, repeatable practices to help any business establish a genuine brand identity. Using case studies from established brand leaders such as American Express, Apple, Virgin, and others, Vincent shows how delivering on a central promise is the key to creating a lasting connection with customers
Member of
Accompanying matter
technical information on music
Additional physical form
Downloadable applications available for access via iOS 4.0+ devices (iPhone, iPad, iPod Touch) and Android 2.1+ devices.
Cataloging source
CtWfDGI
http://library.link/vocab/creatorName
Vincent, Laurence
Dewey number
658.8/27
Form of composition
not applicable
Format of music
not applicable
LC call number
HF5415.1255
LC item number
.V55 2012eb
Literary text for sound recordings
other
Music parts
not applicable
PerformerNote
Narrated by Joe Geoffrey
http://library.link/vocab/relatedWorkOrContributorName
  • Geoffrey, Joe
  • Recorded Books, LLC
  • Gildan Media Corporation
Series statement
Your coach in a box
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Customer loyalty
Target audience
adult
Transposition and arrangement
not applicable
Label
Brand real : how smart companies live their brand promise and inspire fierce customer loyalty, Laurence Vincent, (electronic resource)
Link
https://denverco.rbdigital.com/#titles/9781470333904
Instantiates
Publication
Note
  • Downloadable audio file
  • Title from title screen (viewed December 19, 2012)
  • Release date supplied by publisher
  • Recording originally produced by Gildan Media Corp., p2012
Antecedent source
unknown
Capture and storage technique
digital storage
Color
not applicable
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 sound file (ca. 8 hr.)
File format
unknown
Form of item
online
Governing access note
Access restricted to subscribing institutions
Groove width / pitch
not applicable
Isbn
9781470333904
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Level of compression
unknown
Other physical details
digital.
Publisher number
Z06009
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
System control number
  • (CtWfDGI)rbz99006009
  • 1643477
  • 1643477
System details
  • Mode of access: World Wide Web
  • Requires OneClick Digital Media Manager
  • System requirements: 200 MB of free disk space, 512 MB of RAM, Windows Installer 3.1, Microsoft .NET Framework 4 (x86 and x64), Windows Media Player 10 QA
Tape configuration
not applicable
Tape width
not applicable
Label
Brand real : how smart companies live their brand promise and inspire fierce customer loyalty, Laurence Vincent, (electronic resource)
Link
https://denverco.rbdigital.com/#titles/9781470333904
Publication
Note
  • Downloadable audio file
  • Title from title screen (viewed December 19, 2012)
  • Release date supplied by publisher
  • Recording originally produced by Gildan Media Corp., p2012
Antecedent source
unknown
Capture and storage technique
digital storage
Color
not applicable
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 sound file (ca. 8 hr.)
File format
unknown
Form of item
online
Governing access note
Access restricted to subscribing institutions
Groove width / pitch
not applicable
Isbn
9781470333904
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Level of compression
unknown
Other physical details
digital.
Publisher number
Z06009
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
System control number
  • (CtWfDGI)rbz99006009
  • 1643477
  • 1643477
System details
  • Mode of access: World Wide Web
  • Requires OneClick Digital Media Manager
  • System requirements: 200 MB of free disk space, 512 MB of RAM, Windows Installer 3.1, Microsoft .NET Framework 4 (x86 and x64), Windows Media Player 10 QA
Tape configuration
not applicable
Tape width
not applicable

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