The Resource Breakthrough nonprofit branding : seven principles for powering extraordinary results, Jocelyne Daw ... [et al.]

Breakthrough nonprofit branding : seven principles for powering extraordinary results, Jocelyne Daw ... [et al.]

Label
Breakthrough nonprofit branding : seven principles for powering extraordinary results
Title
Breakthrough nonprofit branding
Title remainder
seven principles for powering extraordinary results
Statement of responsibility
Jocelyne Daw ... [et al.]
Contributor
Subject
Language
eng
Summary
"A hands-on guide to help your nonprofit build its brand, raise its profile, strengthen impact and develop deeper relationships with donors, volunteers, and other stakeholders. Breakthrough Nonprofit Branding is about the power a constituency-focused, compelling brand can have to revolutionize an organization and the way people view and support it. Shows how to optimally define what your organization stands for to differieniate, create value and breakthrough. Explains how to build loyal communities inside and outside of your organization to increase social impact. Features seven principles for transforming a brand from ordinary trademark to strategic advantage. Includes case studies of eleven breakthrough nonprofit brands and transferable ideas and practices that nonprofits of any size, scope or experience can implement. Other title by Daw: Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits. A practical road map and essential tool for nonprofit leaders, board members, and volunteers, this book reveals the vital principles you need to know to build and manage your organization's most valuable asset - its brand. In today's highly competitive nonprofit world, building a breakthrough brand is no longer a "nice to do," but the new imperative. Jocelyne Daw, a pioneer and leader in building business and community partnerships has over 25 years of nonprofit leadership experience. Carol Cone, named by PR WEEK as the most powerful and visible figure in the world of cause branding, has been linking companies and causes for over 25 years."--
Member of
Assigning source
Provided by publisher
Cataloging source
DLC
Dewey number
658.8/27
Index
index present
LC call number
HD62.6
LC item number
.B735 2010
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Daw, Jocelyne
Series statement
The AFP/Wiley fund development series
Series volume
188
http://library.link/vocab/subjectName
  • Nonprofit organizations
  • Branding (Marketing)
  • Advertising
Target audience
adult
Label
Breakthrough nonprofit branding : seven principles for powering extraordinary results, Jocelyne Daw ... [et al.]
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Dimensions
cm.
Extent
p.
Isbn
9780470286913
Isbn Type
(hardback)
Lccn
2010023299
System control number
  • ocn441196456
  • (OCoLC)441196456
Label
Breakthrough nonprofit branding : seven principles for powering extraordinary results, Jocelyne Daw ... [et al.]
Publication
Bibliography note
Includes bibliographical references and index
Dimensions
cm.
Extent
p.
Isbn
9780470286913
Isbn Type
(hardback)
Lccn
2010023299
System control number
  • ocn441196456
  • (OCoLC)441196456

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