The Resource Slugfest : inside the epic fifty-year battle between Marvel and DC, Reed Tucker

Slugfest : inside the epic fifty-year battle between Marvel and DC, Reed Tucker

Label
Slugfest : inside the epic fifty-year battle between Marvel and DC
Title
Slugfest
Title remainder
inside the epic fifty-year battle between Marvel and DC
Statement of responsibility
Reed Tucker
Title variation
Inside the epic 50-year battle between Marvel and DC
Creator
Author
Subject
Genre
Language
eng
Summary
"THEY ARE THE TWO TITANS OF THE COMIC BOOK INDUSTRY--the Coke and Pepsi of superheroes--and for more than 50 years, Marvel and DC have been locked in an epic battle for spandex supremacy. At stake is not just sales, but cultural relevancy and the hearts of millions of fans. Slugfest, the first book to chronicle the history of this epic rivalry into a single, in-depth narrative, is the story of the greatest corporate rivalry never told. Complete with interviews with the major names in the industry, Slugfest reveals the arsenal of schemes the two companies have employed in their attempts to outmaneuver the competition, whether it be stealing ideas, poaching employees, planting spies, or launching price wars. The feud has never completely disappeared, and it simmers on a low boil to this day. With DC and Marvel characters becoming global icons worth billions, if anything, the stakes are higher now than ever before."--Amazon.com
Cataloging source
BTCTA
http://library.link/vocab/creatorName
Tucker, Reed
Dewey number
338.7617415
Index
index present
LC call number
PN6725
LC item number
.T83 2017
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Marvel Comics Group
  • DC Comics, Inc.
  • DC Comics, Inc
  • Marvel Comics Group
  • Comic books, strips, etc.
  • Competition
  • Comic books, strips, etc
  • Competition
  • United States
Target audience
adult
Label
Slugfest : inside the epic fifty-year battle between Marvel and DC, Reed Tucker
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 261-276) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
DC becomes the industry's eight-hundred-pound gorilla -- Mighty Marvel comes out swinging -- The rivalry catches fire -- DC desperately chases Marvel -- The "devilish competition" pulls off a headline-worthy heist -- The universes collide at last -- DC reboots to take on Marvel -- You will believe a man can fly -- The battle moves to a new arena--the comic shop -- DC's big, bold gamble -- From humongous boom to hideous bust -- The war gets uncivil -- Superhero movies and TV shows take over the world -- The rivalry moves from the comic rack to the corporate boardroom -- Epilogue
Dimensions
24 cm
Edition
First edition.
Extent
xviii, 286 pages
Isbn
9780306825460
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (OCoLC)972386162
  • 1669780
  • (OCoLC)ocn972386162
  • 1669780
Label
Slugfest : inside the epic fifty-year battle between Marvel and DC, Reed Tucker
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 261-276) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
DC becomes the industry's eight-hundred-pound gorilla -- Mighty Marvel comes out swinging -- The rivalry catches fire -- DC desperately chases Marvel -- The "devilish competition" pulls off a headline-worthy heist -- The universes collide at last -- DC reboots to take on Marvel -- You will believe a man can fly -- The battle moves to a new arena--the comic shop -- DC's big, bold gamble -- From humongous boom to hideous bust -- The war gets uncivil -- Superhero movies and TV shows take over the world -- The rivalry moves from the comic rack to the corporate boardroom -- Epilogue
Dimensions
24 cm
Edition
First edition.
Extent
xviii, 286 pages
Isbn
9780306825460
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (OCoLC)972386162
  • 1669780
  • (OCoLC)ocn972386162
  • 1669780

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