The Resource The conscience economy : how a mass movement for good is great for business, Steven Overman

The conscience economy : how a mass movement for good is great for business, Steven Overman

Label
The conscience economy : how a mass movement for good is great for business
Title
The conscience economy
Title remainder
how a mass movement for good is great for business
Statement of responsibility
Steven Overman
Creator
Subject
Language
eng
Summary
  • "A generation of people around the world, from Boston to Bangkok, from New York to New Delhi, are making everyday choices in ways that defy traditional logic. They are judging where and how their clothes were made, not just how they fit. They are thinking global but buying local. They are spending their money and their time, forming loyalties, casting votes and even enjoying entertainment based increasingly upon their desire to make a positive impact on others and the world around them. This new generation believes they can and must make the world better, and they expect business and government to get with the program. The implications of the Conscience Economy are not "soft." Ignore it, and your consumer or voter base will rebel, using a host of free tools and cheap connectivity to spread their rejection to peers around the world in real time. Leverage it, and Conscience Culture is a wellspring of financial upside. The Conscience Economy is the must-read guide to this unprecedented shift in human motivation and behavior. Author Steven Overman provides context, inspiration and some basic tools to help readers reframe how they evolve and grow whatever it is they lead--whether it's a community, a business, a product, or a marketing campaign. From the boardroom to the startup loft, from the State Department to the pulsing marketplaces of the developing world, The Conscience Economy will help international leaders, influencers, investors and decision-makers to manage, innovate and thrive in a new world where "doing good" matters as much as "doing well.""--
  • "The Conscience Economy will help international leaders, influencers, investors and decision-makers to manage, innovate and thrive in a new world where "doing good" matters as much as "doing well.""--
Assigning source
  • Provided by publisher
  • Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Overman, Steven
Dewey number
658.4/08
Index
no index present
LC call number
HD60
LC item number
.O93 2014
Literary form
non fiction
http://library.link/vocab/subjectName
  • Social responsibility of business
  • Social entrepreneurship
  • Economic development
Target audience
adult
Label
The conscience economy : how a mass movement for good is great for business, Steven Overman
Instantiates
Publication
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Extent
pages cm
Isbn
9781629560120
Isbn Type
(hardback)
Lccn
2014023615
Media category
unmediated
Media MARC source
rdamedia
System control number
  • (DLC) 2014023615
  • 1259052
Label
The conscience economy : how a mass movement for good is great for business, Steven Overman
Publication
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Extent
pages cm
Isbn
9781629560120
Isbn Type
(hardback)
Lccn
2014023615
Media category
unmediated
Media MARC source
rdamedia
System control number
  • (DLC) 2014023615
  • 1259052

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