The Resource The perfect sales piece : a complete do-it-yourself guide to creating brochures, catalogs, fliers, and pamphlets, Robert W. Bly

The perfect sales piece : a complete do-it-yourself guide to creating brochures, catalogs, fliers, and pamphlets, Robert W. Bly

Label
The perfect sales piece : a complete do-it-yourself guide to creating brochures, catalogs, fliers, and pamphlets
Title
The perfect sales piece
Title remainder
a complete do-it-yourself guide to creating brochures, catalogs, fliers, and pamphlets
Statement of responsibility
Robert W. Bly
Creator
Subject
Language
eng
Summary
"How do successful entrepreneurs, freelancers, and others put the look, the feel, and the message they want to deliver into great sales and advertising literature? Successful advertising consultant and bestselling author Robert W. Bly knows the answer. He walks you through every phase, from deciding on the type of sales literature you need, to writing, designing, illustrating, and printing it. He delivers hundreds of helpful tips with first-rate examples - both works-in-progress and finished products. Whether you need a simple offset flier or a full-color, multipage corporate brochure, this is your one-stop source for the perfect sales piece."--BOOK JACKET
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Bly, Robert W
Dewey number
659.13/3
Illustrations
illustrations
Index
index present
LC call number
HF5861
LC item number
.B57 1994
Literary form
non fiction
Nature of contents
bibliography
Series statement
Wiley small business editions
http://library.link/vocab/subjectName
  • Advertising, Direct-mail
  • Commercial catalogs
  • Advertising fliers
  • Pamphlets
Target audience
adult
Label
The perfect sales piece : a complete do-it-yourself guide to creating brochures, catalogs, fliers, and pamphlets, Robert W. Bly
Instantiates
Publication
Note
"Portions of this book previously appeared in Create the perfect sales piece, c1985"--T.p. verso
Bibliography note
Includes bibliographical references and index
Contents
  • 5.
  • Selling Your Company and Your Product: The Copy
  • 6.
  • Finding Your Look: The Design
  • 7.
  • Getting the Picture: Illustrating Your Promotional Literature
  • 8.
  • Special Marketing Problems (and How to Solve Them)
  • 9.
  • Production Time!
  • 1.
  • 10.
  • Keeping It Going: How to Manage a Promotional Literature Program
  • So You Think You Need Printed Literature!
  • 2.
  • Getting Started: Planning, Scheduling, Budgeting
  • 3.
  • People Who Can Help You (and Where to Find Them)
  • 4.
  • Telling Your Story: The Outline
Dimensions
25 cm.
Extent
237 p.
Isbn
9780471004035
Isbn Type
(cloth : acid-free paper)
Lccn
94011311
Other physical details
ill.
System control number
  • OCM30353376
  • CARL030353376
Label
The perfect sales piece : a complete do-it-yourself guide to creating brochures, catalogs, fliers, and pamphlets, Robert W. Bly
Publication
Note
"Portions of this book previously appeared in Create the perfect sales piece, c1985"--T.p. verso
Bibliography note
Includes bibliographical references and index
Contents
  • 5.
  • Selling Your Company and Your Product: The Copy
  • 6.
  • Finding Your Look: The Design
  • 7.
  • Getting the Picture: Illustrating Your Promotional Literature
  • 8.
  • Special Marketing Problems (and How to Solve Them)
  • 9.
  • Production Time!
  • 1.
  • 10.
  • Keeping It Going: How to Manage a Promotional Literature Program
  • So You Think You Need Printed Literature!
  • 2.
  • Getting Started: Planning, Scheduling, Budgeting
  • 3.
  • People Who Can Help You (and Where to Find Them)
  • 4.
  • Telling Your Story: The Outline
Dimensions
25 cm.
Extent
237 p.
Isbn
9780471004035
Isbn Type
(cloth : acid-free paper)
Lccn
94011311
Other physical details
ill.
System control number
  • OCM30353376
  • CARL030353376

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